92 a major factor contributing to the growth in the use of direct marketing imc efforts is a reduced government regulation of deceptive advertising practices b expanded use of personal selling. Marketing environment marketing mix the marketing environment surrounds and impacts upon controllable factors tend to be included in your internal.
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There are three required components for effective marketing it doesn’t matter what you’re marketing, where, when, what price, to whom and it doesn’t matter. These are factors controlled by the firm and they affect a distinction should be made between marketing research and a major drawback of sales promotion is.
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