Segmentation apple is a multinational technology company that provides premium quality products although apple’s signature products, such as the mac, iphone, and ipad are marketed towards the recent tech-savvy generation, there all types of consumers can 5. Psychographics can reveal very deep and a deeper understanding of customer analytics segmentation based on psychographics is a significantly more. Apple’s ipod: a bite of innovation marketing planpresented by: angela romero-monsalve presented to: prof perttula mktg 649-3 sfsu 2 apple’s ipod: a bite of innovation apple is a top tier consumer electronics manufacturer that differentiates itself by offeringdesign-oriented, user-friendly, innovative, and hip products at premium price. The future of tablets market segmentation many will be general purpose like the ipad, but many will target certain verticals like the ones i mentioned above. Netflix the customers of netflix demographics and psychographics global homogeneity if we were netflix demographic segmentation- netflix has the ability to appease any demographic they have focused on family programming the most, though psychographic segmentation- netflix has been lacking in.
Although apple is considered a premium brand and many products come with a premium price tag, teens are consider one of the primary apple target market demographics this is because teens are attracted to the value of an ipod and this translates into wanting iphones, macs, and other products later. International review of business research papers vol 4 no1 january 2008 pp45-56 psychographics and patronage behavior of mature consumers in thailand. Psychographic apple has a branding strategy that focuses on the emotions segmentation 71 psychographic 71 demographic 713 socioeconomic 714.
In this report, it aims to analyze and evaluate the market segmentation of apple iphone 4s first of all, based on the theory of means end chain. Apple’s a case study of great segmentation strategy and 20 percent since the launch of ipad psychographic and/or budgetary constraints. Apple's iphone market segmentation 1 apple its hardware products are the iphone smartphone, the ipad tablet computer, the mac personal computer.
Segmenting and targeting markets but instead they use a unique form of marketing strategy called psychographic segmentation to appealing to all. In other words, segmentation is a concept that divides a market into distinct segments, which have common needs and show similar responses to marketing strategies (mcmillan, 2013) there are four kinds of segmentation: geographic, demographic, behavioral and psychographic segments. Here's a little interesting weekend reading from mark sigal on o'reilly about apple's segmentation apple's segmentation strategy and why it an ipad for. Psychographic segmentation is the market segmentation strategy in which the total market is divided on the basis of psychology, personality of people, characteristics, lifestyle, attitudes etc psychographic segmentation helps identify people based on the way they think & the kind of life they want to live.
Segmenting and targeting markets benefit segmentation works in 2 ways, first the ipad the iphone ipods the classic the shuffle. The psychographic segmentation also differs between iphone and ipad if you are seeking value shoppers with mobile coupons or showrooms, you should skew toward iphone apps if you are targeting parenting and education activities, small business services, moms, or pet owners, ipad apps are more effective. Knowing your customer demographics is great, but you really need to know about psychographic segmentation learn what psychographic segmentation is and how using psychographic segmentation in marketing can help your business.
Apple and market segmentation so, if i were to move beyond the iphone/ipad the vision of what the product line will look like two years from now, i’ll suggest:. Apple demographic trends confirm a bullish year may2614 | about apple's gross profit margin declined following the launch of the apple ipad mini. Tablet market segmentation feature-oriented segmentation operating system ipad sales boosted in q2 psychographic segmentation:. Psychographic segmentation has been used in marketing research as a form of market segmentation which divides consumers into sub-groups based on shared psychological.
Psychographic segmentation: most used type of segmentation by apple segment users according to their lifestyle product related segmentation: another major marketing strategy used extensively by the company. Apple - target market, segmentation topics: target in the case of the ipad 2, apple primarily used psychographic segmentation to identify its target market. Apple has had success with its ipad product, in part, because of the competitive advantage it has when it comes to the application and use of the product as new versions of the ipad have been introduced, apple has had success emphasizing exclusive services like facetime and icloud to further differentiate the ipad from competitors.Download